Journal of Physical Education and Sports Management

Evaluation of the New Belgrade Summer Cup Handball 2018 and the Impact in the City of Belgrade
Mavropoulou Angeliki, Hatzimanouil Dimitrios, Gkagkanas Kostas, Kanioglou Aggelos

Abstract
Serbia has a great tradition at sports and especially in team handball. The city of Belgrade always host great events about team handball. New Belgrade Summer Cup was held in Belgrade for third year. The purpose of this research was to evaluate the success of the event in Belgrade. We examined not only the sporting part but also the tourism impact on coaches, parents and escorts of the missions. The survey sample was eighty seven (N = 87) coaches, parents, escorts of the missions that joined the tournament. The questionnaire that was used was an adaptation from the Tzetzis, Alexandris&Kapsampeli (2014) small-scale service quality survey questionnaire. The results showed that athletic competitions were successful, and all the audience have been very satisfied. Moreover it seems that there was emphasis on socials activities, hotels and personnel of the tournament. Belgrade was advertise very well and the image of the city, left all coaches, parents and escorts of the missions so satisfied that they will have the attention to visit again the city. In conclusion, we might say that athletic events should not only focus on the sporting event but also on a good promotion and advertising of the place.

Full Text: PDF     DOI: 10.15640/jpesm.v5n2a1